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About Us

Born from a passion for adventure and exceptional guest service, we're dedicated to giving skiers, snowboarders, and cyclists the skills, knowledge and opportunity to explore some of the world's most breathtaking landscapes.
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Our History

New Generation Travel is run by the team that founded New Generation Ski and Snowboard School in 1998. What began as a small ski school in Courchevel has grown into a network of 18 ski schools across Europe's most iconic resorts. Over the past 25 years, we have consistently delivered personalised, high-quality coaching, earning us over 11,000 five-star reviews on Feefo.

New Generation Travel was launched to extend our passion for adventure and coaching to year-round adventure travel. With our expert instructors and unique local knowledge, we offer unforgettable experiences in some of the world's most stunning destinations. From skiing in Japan to cycling in Spain we strive to give every guest a once-in-a-lifetime experience.

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Our Goal

To inspire, support, and develop skiers, snowboarders, and cyclists by providing them with the skills, knowledge, and opportunities to ride or ski in the most breathtaking landscapes in the world.

We're committed to sustainable tourism practices and strive to minimise our environmental impact whenever possible.

What Makes Us Unique?

25 Years of Experience

With over two decades of experience in coaching and guiding, we bring unparalleled expertise to our travel offerings. Our long-standing reputation in the skiing community speaks volumes about our commitment to quality and guest satisfaction.

Expert Local Guides

We work exclusively with local expert guides who bring an in-depth knowledge of their regions. This ensures that each of our courses offers an authentic and enriching experience that cannot be replicated by anyone else.

Unique Courses

Our courses are meticulously crafted to offer experiences that go beyond the ordinary. Whether you’re navigating the slopes of the Alps or exploring scenic cycling routes, our itineraries are designed to provide unforgettable adventures.

Exceptional Customer Communication

We believe that great communication is the key to a seamless travel experience. From the moment you book with us to the end of your trip, our dedicated team ensures you're well-informed and supported every step of the way.